Just LoveLeigh!
You wait ages to design a new lager and then two come along at once! Here's our new work for Leigh on Sea Brewery, a deliciously refreshing Helles-style lager called ... wait for it ... 'LoveLeigh Lager'!
By taking Leigh on Sea Brewery's logo and reproducing it in a Warholesque repeat pattern, we've produced a can design with great stand out and appeal – just like all the work we've done with the brewery, one of our favourite clients. With everything that's going on in the world of brewing at the moment, it will hopefully help lift the brewery's online sales and be an interesting tipple for those wanting to indulge in something new during the festive season and new year.
Lift off for a new lager
Due to COVID-19, it's been a tough year for lots of our clients. Many of them have had to think quickly about how to adapt to different ways of selling and reaching their market. In August 2020, Wales' leading family brewer, Evan Evans, launched their very first lager. With their 250-year history of brewing beer, this marked quite a departure, but they knew that if they wanted to counter the dramatic drop in footfall in pubs, they needed to think innovatively and include a lager in their online sales offering.
And so Liberty was born. We were delighted to create the identity for the label, plus keg badges and box packaging. The word 'liberty' prompted some great ideas for designs, but to convey the idea of 'freedom' we decided to use the image of a bird in flight, set against a beautiful sky blue. The ideas of liberty and freedom strike a chord with many of us as we slowly make our way out of the pandemic. Here's to getting our hospitality industry back in full flow as soon as we can!
Watch out for a full case study in the new year. But if you're thirsty already and would like to try Liberty, head over to the Evan Evans online shop.
As seen in Hertfordshire!
At the risk of being accused of geekery, we're pretty chuffed to see that some of our new work for Batemans Brewery has made it all the way from Lincolnshire to Hertfordshire. To our local Spar to be precise.
If you're a designer, there's nothing quite like spotting your work where you least expect it (just don't tell the client that we were there to buy wine!).
We love working with Batemans and designing labels for beers always sets our creative juices flowing. In such a crowded market, a bottle needs to stand out out shelf and make the potential purchaser buy in to it - hopefully making them feel thirsty in the process! Sales with Batemans new bottle range have proved very promising, despite difficult trading conditions over the past year:
"The new label designs have had very positive feedback. They fulfilled the brief perfectly which was to refresh the range, keep a brand consistency and improve visibility, as well as creating shelf appeal for new customers, whilst ensuring they were still recognisable to existing customers. In short we are really pleased with the results."
Sue Jacobs, Operations Manager, Batemans Brewery
To read more about our work with Batemans, have a look at the case study.
