Serving up exciting new flava
Since the beginning of the year, we’ve been busy working with Grace Foods on a new range of Caribbean streetfood products that have just launched into Tesco. Called Irie Eats, the product range offers customers a modern take on Caribbean streetfood with authentic ingredients, including jerk seasoning sourced directly from trusted island growers. It's Grace Foods’ first major launch of a new UK food brand in a long time, driven by recent research and Mintel data which revealed that nearly half (49%) of Brits would like to try Caribbean cuisine at home.
“This is a significant and exciting opportunity for us to introduce authentic, traditional and flavourful Caribbean meal solutions to a new consumer audience,” says Grace Foods brand manager Giuseppe Vullo. “We’re excited to continue building awareness of Caribbean food in the UK market, providing a delicious and easy-to-use range inspired by classic island favourites.”
Throughout the project, we’ve brought our experience and knowledge of the retail food arena to a number of challenges. It’s been a rewarding process and we’ve learnt a great deal about Caribbean cuisine along the way. We've designed all aspects of the new brand identity, packaging and communications, as well as helping derive the Irie Eats name and the ‘Island Flava’ proposition.
The eye-catching logo is inspired by the Caribbean nations and their flags, which share common design and colour elements. The accompanying 'stamp of quality' endorses the brand’s Caribbean streetfood and provenance message. The two can work as a 'locked identity' or separately to endorse different consumer touch points. The product photography was a collaborative affair between Grace Foods, Blackbird and Uniform studio – and beautifully shot by Geoff Lloyd.
We’re delighted with the finished result. The printed range has a fantastic shelf presence and the on-pack language is clear and memorable. It all adds up to the right balance of ingredients to deliver consumer interest and sales. We’re looking forward to seeing Irie Eats fly off the shelves!
A full case study will be available on the website soon.
Walking and talking
It’s enjoyable and rewarding working with The OLLIE Foundation. We recently created a logo and flyer to help publicise its new Men’s Walking Group.
Sadly, a lot of stigma still exists around talking about how we feel, especially with men and especially when they're struggling. OLLIE's walks aim to give men a safe space to have a conversation without worrying about being judged.
As someone who has struggled with the effects of depression, grief and loss, finding the most suitable help can be a lottery. Hopefully, OLLIE's walks can be a little step forward in the right direction for men needing friendship, a listening ear, a voice, help and support. And hopefully too, as we come to terms with the after-effects of the COVID pandemic, it will raise awareness among the wider community of the impact on mental health being felt by so many people.
Find out more about OLLIE's Men's Walking Group.
'Just need a logo'?
We get asked all the time to design logos for businesses. Often, the client comes to us saying that they 'just need a logo'. Whilst we can and do design a logo for them, we also always try to help clients look at the bigger picture. Creating a whole brand image will say much more about you and your business than a logo in isolation will. However fantastic your logo is, if you don't make it part of selling your overall brand you might as well use clip art.
Our work for The Tree Council captures this perfectly – no more so than on its stationery. Here, our design combines a simple but thoughtful logo, memorable tagline and interesting imagery. If you see their business cards, letter heads, event banners, etc., etc., they are instantly recognisable as belonging to The Tree Council. It builds customer awareness, as well as that all-important trust. Even the smallest business can benefit from getting their branding basics right and stand out alongside branding behemoths like Coca-Cola! From a huge billboard advert to the back of a business card, it all matters.
Next time you 'just need a logo', do consider the bigger picture and how it can make your brand really sing out. It’s a guaranteed way to get potential customers to notice you and remember what you do.
Need some help? Contact us!
Making waves in HR
We were appointed at the beginning of the year to help create the name, brand strategy, identity and content for a brilliant new human resources app. Our name, Paddleboard, immediately made waves with the client, who thought it struck exactly the right balance and reflected the product's objectives perfectly. We love it when our ideas create ripples of excitement!
The name is now registered and we've set about creating the logo, design and page templates to help this exciting new product set sail. (And that's the last water sports-based play on words in this post, we promise.)
We'd love to say more but you'll have to wait until the app launches! Keep your eye on the horizon for a new case study on our website this summer.
Born out of a passion for South Africa
Creating the visual identity and packaging for a new ethical jewellery brand was a departure from our more recent work with breweries. Different industries, but with equally passionate clients – something that always makes the design process a pleasure.
ZuluZulu jewellery and accessories are handmade in South Africa and are born out of the South African founder’s love for her country’s landscape and people. Our brief was to create an identity that reflected this passion, drawing on the handcrafted, artisan nature of the products – ‘understated, yet gloriously unique’.
The typeface captures the raw, irregular beauty of the natural environment. The yellow in the colour palette picks up the glorious South African sunshine. And the ZuluZulu icon is influenced by African textiles – creating a memorable repeat pattern that will be printed on their packaging.
Watch out for a full case study on the website soon.
You can buy ZuluZulu products here.
Just LoveLeigh!
You wait ages to design a new lager and then two come along at once! Here's our new work for Leigh on Sea Brewery, a deliciously refreshing Helles-style lager called ... wait for it ... 'LoveLeigh Lager'!
By taking Leigh on Sea Brewery's logo and reproducing it in a Warholesque repeat pattern, we've produced a can design with great stand out and appeal – just like all the work we've done with the brewery, one of our favourite clients. With everything that's going on in the world of brewing at the moment, it will hopefully help lift the brewery's online sales and be an interesting tipple for those wanting to indulge in something new during the festive season and new year.
Lift off for a new lager
Due to COVID-19, it's been a tough year for lots of our clients. Many of them have had to think quickly about how to adapt to different ways of selling and reaching their market. In August 2020, Wales' leading family brewer, Evan Evans, launched their very first lager. With their 250-year history of brewing beer, this marked quite a departure, but they knew that if they wanted to counter the dramatic drop in footfall in pubs, they needed to think innovatively and include a lager in their online sales offering.
And so Liberty was born. We were delighted to create the identity for the label, plus keg badges and box packaging. The word 'liberty' prompted some great ideas for designs, but to convey the idea of 'freedom' we decided to use the image of a bird in flight, set against a beautiful sky blue. The ideas of liberty and freedom strike a chord with many of us as we slowly make our way out of the pandemic. Here's to getting our hospitality industry back in full flow as soon as we can!
Watch out for a full case study in the new year. But if you're thirsty already and would like to try Liberty, head over to the Evan Evans online shop.
Working together for the love of trees
It is always exciting to work on a brand design project with a new client, especially one with as much passion for what they do as The Tree Council.
For this project, we went from the roots up (all puns intended!) to create a refreshed and consistent brand for the charity, founded in 1973. We worked closely with The Tree Council’s communications team to develop new values and objectives that captured the vision at the heart of the charity. These then fed into our brand and logo design and new straplines that could be used across all communications.
It was important that the brand spoke to their long-standing, loyal supporters, as well as encouraging new supporters and young people to get involved. We turned what had become a dated brand into something fresh and exciting with universal appeal. The logo combines people and trees – perfect for The Tree Council’s overall vision of ‘working together for the love of trees’.
Every moment of working with the Tree Council was a pleasure – plus, we learnt an awful lot about trees! We’ll be adding a full case study to the website soon.
In the meantime, please do visit The Tree Council’s website – it’s full of information and they’re a wonderful charity to support if, like us, you love the Great Outdoors.
