South African jewellery

Born out of a passion for South Africa

Creating the visual identity and packaging for a new ethical jewellery brand was a departure from our more recent work with breweries. Different industries, but with equally passionate clients – something that always makes the design process a pleasure.

ZuluZulu jewellery and accessories are handmade in South Africa and are born out of the South African founder’s love for her country’s landscape and people. Our brief was to create an identity that reflected this passion, drawing on the handcrafted, artisan nature of the products – ‘understated, yet gloriously unique’.

The typeface captures the raw, irregular beauty of the natural environment. The yellow in the colour palette picks up the glorious South African sunshine. And the ZuluZulu icon is influenced by African textiles – creating a memorable repeat pattern that will be printed on their packaging.

Watch out for a full case study on the website soon.

You can buy ZuluZulu products here.