Branded stationery

'Just need a logo'?

We get asked all the time to design logos for businesses. Often, the client comes to us saying that they 'just need a logo'. Whilst we can and do design a logo for them, we also always try to help clients look at the bigger picture. Creating a whole brand image will say much more about you and your business than a logo in isolation will. However fantastic your logo is, if you don't make it part of selling your overall brand you might as well use clip art.

Our work for The Tree Council captures this perfectly – no more so than on its stationery. Here, our design combines a simple but thoughtful logo, memorable tagline and interesting imagery. If you see their business cards, letter heads, event banners, etc., etc., they are instantly recognisable as belonging to The Tree Council. It builds customer awareness, as well as that all-important trust. Even the smallest business can benefit from getting their branding basics right and stand out alongside branding behemoths like Coca-Cola! From a huge billboard advert to the back of a business card, it all matters.

Next time you 'just need a logo', do consider the bigger picture and how it can make your brand really sing out. It’s a guaranteed way to get potential customers to notice you and remember what you do.

Need some help? Contact us!


Paddleboard human resources logo

Making waves in HR

We were appointed at the beginning of the year to help create the name, brand strategy, identity and content for a brilliant new human resources app. Our name, Paddleboard, immediately made waves with the client, who thought it struck exactly the right balance and reflected the product's objectives perfectly. We love it when our ideas create ripples of excitement!

The name is now registered and we've set about creating the logo, design and page templates to help this exciting new product set sail. (And that's the last water sports-based play on words in this post, we promise.)

We'd love to say more but you'll have to wait until the app launches! Keep your eye on the horizon for a new case study on our website this summer.


South African jewellery

Born out of a passion for South Africa

Creating the visual identity and packaging for a new ethical jewellery brand was a departure from our more recent work with breweries. Different industries, but with equally passionate clients – something that always makes the design process a pleasure.

ZuluZulu jewellery and accessories are handmade in South Africa and are born out of the South African founder’s love for her country’s landscape and people. Our brief was to create an identity that reflected this passion, drawing on the handcrafted, artisan nature of the products – ‘understated, yet gloriously unique’.

The typeface captures the raw, irregular beauty of the natural environment. The yellow in the colour palette picks up the glorious South African sunshine. And the ZuluZulu icon is influenced by African textiles – creating a memorable repeat pattern that will be printed on their packaging.

Watch out for a full case study on the website soon.

You can buy ZuluZulu products here.


Lift off for a new lager

Due to COVID-19, it's been a tough year for lots of our clients. Many of them have had to think quickly about how to adapt to different ways of selling and reaching their market. In August 2020, Wales' leading family brewer, Evan Evans, launched their very first lager. With their 250-year history of brewing beer, this marked quite a departure, but they knew that if they wanted to counter the dramatic drop in footfall in pubs, they needed to think innovatively and include a lager in their online sales offering.

And so Liberty was born. We were delighted to create the identity for the label, plus keg badges and box packaging. The word 'liberty' prompted some great ideas for designs, but to convey the idea of 'freedom' we decided to use the image of a bird in flight, set against a beautiful sky blue. The ideas of liberty and freedom strike a chord with many of us as we slowly make our way out of the pandemic. Here's to getting our hospitality industry back in full flow as soon as we can!

Watch out for a full case study in the new year. But if you're thirsty already and would like to try Liberty, head over to the Evan Evans online shop.