‘Just need a logo’?

We get asked all the time to design logos for businesses. Often, the client comes to us saying that they ‘just need a logo’. Whilst we can and do design a logo for them, we also always try to help clients look at the bigger picture. Creating a whole brand image will say much more about you and your business than a logo in isolation will. However fantastic your logo is, if you don’t make it part of selling your overall brand you might as well use clip art.

Our work for The Tree Council captures this perfectly – no more so than on its stationery. Here, our design combines a simple but thoughtful logo, memorable tagline and interesting imagery. If you see their business cards, letter heads, event banners, etc., etc., they are instantly recognisable as belonging to The Tree Council. It builds customer awareness, as well as that all-important trust. Even the smallest business can benefit from getting their branding basics right and stand out alongside branding behemoths like Coca-Cola! From a huge billboard advert to the back of a business card, it all matters.

Next time you ‘just need a logo’, do consider the bigger picture and how it can make your brand really sing out. It’s a guaranteed way to get potential customers to notice you and remember what you do.

Need some help? Contact us!