Lift off for a new lager

Due to COVID-19, it’s been a tough year for lots of our clients. Many of them have had to think quickly about how to adapt to different ways of selling and reaching their market. In August 2020, Wales’ leading family brewer, Evan Evans, launched their very first lager. With their 250-year history of brewing beer, this marked quite a departure, but they knew that if they wanted to counter the dramatic drop in footfall in pubs, they needed to think innovatively and include a lager in their online sales offering.

And so Liberty was born. We were delighted to create the identity for the label, plus keg badges and box packaging. The word ‘liberty’ prompted some great ideas for designs, but to convey the idea of ‘freedom’ we decided to use the image of a bird in flight, set against a beautiful sky blue. The ideas of liberty and freedom strike a chord with many of us as we slowly make our way out of the pandemic. Here’s to getting our hospitality industry back in full flow as soon as we can!

Watch out for a full case study in the new year. But if you’re thirsty already and would like to try Liberty, head over to the Evan Evans online shop.