Paddleboard human resources logo

Making waves in HR

We were appointed at the beginning of the year to help create the name, brand strategy, identity and content for a brilliant new human resources app. Our name, Paddleboard, immediately made waves with the client, who thought it struck exactly the right balance and reflected the product’s objectives perfectly. We love it when our ideas create ripples of excitement!

The name is now registered and we’ve set about creating the logo, design and page templates to help this exciting new product set sail. (And that’s the last water sports-based play on words in this post, we promise.)

We’d love to say more but you’ll have to wait until the app launches! Keep your eye on the horizon for a new case study on our website this summer.