Bounce Energy Balls

Creating something good

Since launching in the UK over a decade ago, Bounce has become a brand leader in healthy snacking and nutrition. Perfect for today’s active lifestyle, Bounce Energy Balls lead the way in terms of product innovation, taste and benefit. 

Having had the pleasure to work with Bounce since it was a fledgling business, we’ve played a key role in helping to develop its distinctive identity and tone of voice. We made a significant contribution to the original ‘Grab Something Good’ positioning, as well as creating the brand’s visual expression. We also created and campaigned the ‘Let’s Talk Balls’ statement as a means of communicating directly with the trade. Our design work has been implemented across a variety of projects including stationery, staff handbooks and brand guidelines, trade and consumer promotions, advertising, in-store retail displays, exhibitions and food fair displays and support collateral. The response to our creativity has been thoroughly positive and it’s been wonderful working with a client like Bounce where feedback and appreciation floods back without prompting! As captured in this lovely email from their managing director, Mark Tanous …

“Thank you all for a huge effort these past few days at the Olympia Food Fair. The buzz created by the combination of you all, the Balls, packaging, display stand and marketing literature was just what Bounce is all about. We handed out almost 1,000 nutritional leaflets, 22 tubs of product were tasted and hundreds of contact cards filled out. The new stand looked fantastic and the colours dominated. Product knowledge and conversations were the best we have ever achieved, every one of us confident in the product, and I can’t remember one disgruntled consumer. Once again a huge thanks for everyone’s efforts … it made a real difference.”

We continue to work with Bounce whenever our skills are needed, most recently on a series of new product launches involving trade advertising and a social media campaign to promote two new products.

Work scope

  • Insights and market analysis
  • Original brand proposition
  • Visual identity
  • Tagline
  • Sales literature
  • Trade advertising
  • POS and in-store display
  • Promotional literature
  • Staff handbooks
  • Trade show stand
  • Staff apparel
  • Social media campaigns

Happy client

“Nick has been pivotal in helping to deliver a brand identity that has got people talking. He and his team quickly understood all aspects of what can be a challenging retail market and their creative thoughts and strategic recommendations have helped drive the Bounce brand forward.” 

Mark Tanous, Managing Director