Gun Dog Ales

Barking for attention

Taking the opportunity to turn their home brewing passion into a proper business, James and Sarah founded Gun Dog Ales in the Northamptonshire village of Woodford Halse. To do full justice to their new business, they asked us to bring their vision and brand to life. With a wealth of inspiration from the world of dogs to get our teeth into, we began by creating a logo for the brewery in the style of a dog’s name-tag, supported by the proposition ‘Beers To Call Your Best Friend’. Canine-themed pump clips and bottled beers soon followed (which included a number of our name suggestions), beautifully illustrated by our go-to artist, Simon Clare. To support the business going forward, we created a brand ‘pack’ of printed items for the trade – everything from posters, bar runners, beer mats and sales literature – as well as a range of branded merchandise, gift packs and the brewery’s portable events bar.

Happy client

“Our turnover has grown an amazing 62% in 18 months since we began working with Blackbird Brands. For the first time since we started the business, we’ve realised we can stand out in the marketplace. Everyone loves our brand look and repeat orders are growing – even the trade has developed a bond with our pump clips. As a small business in a highly competitive market, we’ve quickly learnt that you must invest in your brand at the very earliest stage, because if you don’t, you can bet your competitors will.”

Sarah Pickering, Director