First impressions count

Working with Jag Chana, one of the UK’s leading plastic and cosmetic surgeons, on a redesign of his business identity and website was a thoroughly rewarding experience. Inspired by the words Jag uses to promote his service – perfection and naturalness – we created a new identity around a circle. The circle represents wholeness, symmetry and ‘the self’, aspects all closely connected with the world of cosmetic healthcare. Turning attentions to the design of his website, we made sure we gave visitors an accurate reflection of Jag’s practice and his philosophy by creating a fresh, engaging layout, which we combined with before and after photos, videos, client testimonials, price lists and news articles. Photographer Nigel Ferguson captured the images of Jag at work.

Our work has had a noticeable impact on Jag’s business. Online enquiries have increased 71% and the bounce rate has decreased 25%. Over 4,000 new people are now following on social media. Most important though is that 80% of Jag’s work is now coming directly from the website.