Juice Republic

Viva la revolution!

Launching into the highly competitive juice drink market is no easy task, even with great tasting products and a strong brand name. What you really need is something different to get you noticed … and a little help from us. Cue the Juice Republic Revolution! 

Armed with an iconic star-fruit identity, eye-catching bottles, brand manifesto books and a campaign of marketing propaganda and merchandise, our work for Juice Republic helped reinvigorate the soft drinks market with a top-quality brand bursting with freshness and wit. Shoppers loved it, signing-up to the juice revolution and sending sales rocketing. Eighteen months on from launch, Juice Republic had become the fastest growing brand in the UK soft drinks market. 

At the 2008 International Beverage Awards, the brand won ‘Best Design’ and ‘Best New Brand’.

Work scope

  • Strategy and positioning
  • Visual identity
  • Logo
  • Packaging design
  • Copywriting
  • Manifesto booklets
  • Sales brochures
  • POS
  • Advertising
  • Staff apparel
  • Merchandise
  • Display stand

Happy client

“I couldn’t have wished for a more successful brand launch. Nick convinced me that Taste Of London was the perfect venue and it’s really delivered. Seeing everything brought to life has been amazing. The Juice Republic stand looks fantastic, juices are flying out the fridges and we’ve had far more interest than Gordon Ramsay on the stand next door!”

Shadi Namini, Founder