Keidan Harrison

Undisputedly different

Keidan Harrison LLP is a new London boutique disputes law firm and we were excited to be part of its launch in early 2020. Our brief from the firm was that they did not want to be ‘part of the crowd’ – it was essential that they stood out in an incredibly competitive market. Launching a new business amid the COVID-19 lockdown required a bold, creative approach that would propel Keidan Harrison ahead of their established competitors.

We created the ‘Undisputedly Different’ tagline to highlight the unique and innovative way the firm runs their business and supports their clients. It’s a confident statement to reflect the impact Keidan Harrison want to make in the legal market. We used the tagline and an eye-catching colour palette of blue and black to establish a strong brand with a fresh, modern appeal and applied it across all their corporate communications, including their website, stationery, corporate merchandise and pull-up banners for events.

Many law firm websites look identical – photos of cityscapes, boardrooms, suits and handshakes. We wanted to differentiate Keidan Harrison’s website by using illustrations created specifically for the project. We had to keep the professional look and feel expected of lawyers, but the illustrations set the website apart from the crowd, reinforcing the innovative, cutting edge approach of the firm.

Our web designer worked closely with Keidan Harrison to build them a top-class website, with our in-house copywriter creating and editing the textual content. It was important to use a tone of voice that conveyed the expertise and reputation of Keidan Harrison to their potential clients but, at the same time, we wanted to breathe a life and energy into what can be a dry subject matter. The content we created was clear and straight-to-the-point and – along with the overall brand design – brilliantly reflected the dynamic personality of the firm.

Work scope

  • Insights and market analysis
  • Strategy and positioning
  • Visual identity
  • Logo
  • Tagline
  • Brand guidelines
  • Copywriting
  • Illustration
  • Website
  • Stationery
  • Literature
  • Display banners

Happy client

“Blackbird Brands provides an exceptionally high quality of corporate design connecting appropriate business messaging with human emotion. Their creative work is interesting and really stands out in a crowd.”

Luke Tucker Harrison, Partner