Leigh on Sea Brewery

Brand ahoy!

In 2017, two enthusiastic home brewers, Ian and Mark, took a leap of faith and established a new brewery in Leigh on Sea – the first in 70 years. We were very excited to be approached to help brand their fledgling business.

Inspired by the town’s most famous export, the humble cockle, we created a distinctive shell logo to imbue the business with personality and charm. This was applied to business cards, company stationery, literature, signage and staff apparel. Then through Ian and Mark, we were introduced to local illustrator, Neil Fendell. Working closely with Neil on the compositions for pump clips and bottle labels, we brought the beers beautifully to life. Each beer’s name is connected to Leigh on Sea or to places nearby, so we created a play on the word ‘Loveleigh’ to emphasise the relationship within the taste description – as well as using it as a memorable tagline for the business.

Most recently, we’ve taken our work for the brewery’s bottle range and applied it to a range of canned beers including designing a delicious New Zealand style pilsner called Pier Train, named after the famous train that rides the mile long train track on Southend Pier and a design for a special ‘keeper bottle’ version of SS9, brewed as a limited edition barrel aged strong stout. We’ve also fully wrapped the brewery’s delivery van with eye-catching graphics – a moveable advertisement that is creating a huge amount of interest (and joy!) on the roads around Essex and London.

We’re enormously proud that the work won ‘Best Design’ at the 2018 SIBA brewery industry awards.

Work scope

  • Insights and market analysis
  • Visual identity
  • Logo
  • Stationery
  • Pump clips
  • Keg badges
  • Packaging design
  • Display banners
  • Vehicle livery
  • Staff apparel
  • Photography

Happy client

“From the outset Blackbird has been straightforward to deal with, reliable and absolutely transparent in its dealings with us. We have ended up with a unique presentation, but one that fits the conventions of beer branding understood by buyers and drinkers. With our differing views and opinions, Nick was adept at ensuring that everyone was heard and a positive consensus reached throughout every stage of the project. Since launching, we’ve been back for additional work and we anticipate a long and fruitful partnership to come.”

Ian Rydings, Director