Overflowing with appeal

New River Brewery is based on the banks of the New River in Hoddesdon, the 400-year-old aqueduct that brings fresh drinking water from the Hertfordshire countryside into central London. We were delighted to be asked to brand this exciting new business. Taking inspiration from the New River, we created a graphic language based around the features, wildlife and activities found along it. The brewery’s new logo, which conveys the arch of a bridge over the canal, is supported by the tagline ‘Craft Beer From The Riverbank’. We applied the elements to cask pump clips and keg badges, bottle labels, sales literature, promotional items and staff apparel. We worked with our friends at Mud Island on the build of the website.

The work was a finalist in the 2016 SIBA brewery industry awards in the ‘Best Design’ category.