Pepitos Cocina Mexicana

Me encanta!

The street art of Mexico City, where its buildings and walls are awash with colourful painted and peeling posters, murals, cartoons and graffiti, provided our inspiration for a new identity for Pepitos’ Mexican restaurants. We added the words ‘Cocina Mexicana’ to a new logo to emphasise the home-cooked deliciousness of Pepitos’ food and created a set of illustrated Mexican characters to support the restaurant’s memorable theme, ‘Everyone Loves Pepitos’. We rolled this out across signage, menus, flyers, adverts, staff uniforms, interiors and a new website. Since Pepitos reopened its doors, it has remained as busy as a Mexican town square! Feedback from customers has been incredibly positive; ‘love it’ seems to be the usual remark. ‘Me encanta’ from us too, it was a great project to work on.

Happy client

“Blackbird worked tirelessly to create a new image for Pepitos. We are delighted with the result, but more so, our customers absolutely love it.”

Arya Razi, Managing Director