Me encanta!

The street art of Mexico City, where its buildings and walls are awash with colourful painted and peeling posters, murals, cartoons and graffiti, provided our inspiration for a new identity for Pepitos’ Mexican restaurants. We added the words ‘Cocina Mexicana’ to a new logo to emphasise the home-cooked deliciousness of Pepitos’ food and created a set of illustrated Mexican characters to support the restaurant’s memorable theme, ‘Everyone Loves Pepitos’. We rolled this out across signage, menus, flyers, adverts, staff uniforms, interiors and a new website. Since Pepitos reopened its doors, it has remained as busy as a Mexican town square! Feedback from customers has been incredibly positive; ‘love it’ seems to be the usual remark. ‘Me encanta’ from us too, it was a great project to work on.