Synergy Health

Bringing synergy to a business

After a series of acquisition and mergers, Synergy Health, the UK and Europe’s largest provider of sterilisation, linen management and laboratory services to hospitals and the healthcare industry, found itself struggling to present a consistent brand image. With ambitions to grow internationally and seek a FTSE 250 listing, the business desperately needed a unifying identity and a consistent brand message.

‘Working together’ – the definition of the name ‘synergy’ – provided the inspiration for our creative approach. Our first step was to introduce a set of updated brand values to unite the business and underpin exactly what it stood for. Then turning our attentions to the new identity, we shortened the existing ‘Synergy Healthcare’ name to ‘Synergy Health’ and added a new proposition for the business: ‘Protecting Your World’. 

Retaining the medical cross, we created a new logo, joining the letters in the word ‘Synergy’ to emphasise the theme of working together. We then developed a set of comprehensive guidelines to encompass the company’s scope of branded communications, designing templates for new brochures, product sheets, advertising and display materials – as well as the structure and page designs for a new website. We also art directed a new image library, photographed by Barry Willis, to better support the effective communication of the brand to both internal and external audiences.

In 2015, Synergy Health was acquired by the largest company in the medical hygiene sector, Steris. During the decade up to this point, Synergy Health had gained a FTSE 250 listing and its share price had grown from £1.88 to £15.80.

Work scope

  • Visual identity
  • Logo
  • Brand guidelines
  • Copywriting
  • Stationery
  • Photographic art direction
  • Sales literature
  • Posters
  • Advertising
  • Signage
  • Staff apparel
  • Vehicle livery
  • Website template

Happy client

“I am delighted with the way our new brand has emerged. Not only does it give us a highly professional image, but we now have the unifying presentation we set out to achieve.”

Ann MacMillan, Marketing Director