Thundry Hills Gin

The Spirit of the Hills

Having selflessly(!) sampled many gins over the years and completed a comprehensive distilling course, long-time friends, Paul and Neil, decided to create a gin of their own. With the popularity of artisan gins on the rise, they felt the time was right and in late 2017 they founded Elstead Village Distillers.

Based at 500-year-old Thundry Farm in the Surrey Hills, Paul and Neil got to work fine-tuning their recipes to create small batch gins with a strong focus on quality and craft. However, like many small businesses starting out, their attempts to create the all-important name and label design didn’t get the response they’d hoped for – so they turned to us for help. 

We looked at the gin market as a whole to identify the gaps – analysing the trends and the way craft gins present themselves. Our lightbulb moment was inspired by the distillery’s location. Paul and Neil’s recipes deliver a quintessentially English gin with nature at its heart so by combining the farm’s wildlife with the rolling Surrey Hills, we created not only a distinctive name – Thundry Hills Gin – but a memorable tagline ‘the Spirit of the Hills’. Paul and Neil were thrilled and asked us to develop designs for two ‘house’ gins, to be called Original and Sanctuary, and a special Pear and Mango infused gin called P.M. Using simple colour ways and beautiful illustrated countryside scenes, our striking label designs perfectly capture the character of each gin down to the finest detail. 

We also created a logo for Elstead Village Distillers, featuring an elder tree, a species which it is suggested gave rise to the name ‘Elstead’ from the old English ‘ellen-stede’ or ‘place of the elder trees’.  

The response from the gin community has been amazing. Sales are growing steadily and the gins have been widely featured in the press (as well as being listed as one of South East’s best artisan drink brands). Plus, the reaction to our label designs has reminded us why we love what we do!

Work scope

  • Insights and market analysis
  • Strategy and positioning
  • Visual identity
  • Logo
  • Tagline
  • Packaging design
  • Illustration
  • Copywriting
  • Stationery
  • Advertising

Happy client

“Paul and I are delighted to have had the chance to work with Blackbird. They’ve given us an outstanding brand for our business and we are constantly being asked about our labels and who created the beautiful illustrations. Nick is especially great to work with and the personal touch he brings has made the whole process fun, interesting and productive. I would highly recommend them.” 

Neil Redit, Founder