Standing out at the bar
We are thrilled to have designed leading Welsh brewer Evan Evans’ new range of ‘House Ales’.
At a time when so many drinks businesses are trading lightly, Evan Evans are upping their status in the market and pushing forward with new ideas. The brewery champions design and understands the value it delivers in helping sell their award-winning beers and cider.
Our strategic recommendation to give each of the beers their own ‘brand status’ was warmly welcomed by the marketing team, especially for CWRW, the brewery’s flagship ale and one of Wales’ finest beers. The result is an eye-catching range of individual pump clips that captures the character and provenance of each beer. Importantly, the typography is clear, bold and legible (unlike those breweries who are still placing ‘aesthetics’ over actually wanting to engage with customers).
Initial reaction from the trade and retailers has been extremely favourable. Thank you to Evan Evans for giving us this opportunity – we’re very proud of our efforts. We’ll have a case study up very soon. In the meantime watch out for the new bottled beers coming soon.
