Does your brand need some TLC?
As we shift into Autumn, we’ve been reflecting on the lovely outside space we have in front of the studio cabin. It’s been a labour of love over the Summer and an essential place to take some time out to relax, think and find inspiration. We’ve enjoyed breakfasts, client lunches, welcoming the neighbours, chilling with a glass or two of red at the end of the week and debating our favourite music of the 70s, 80s and 90s.
Without a doubt, the star attractions have been the bargain bin plants we’ve acquired at various times that were pot bound, neglected, ravaged by drought or simply looking past their best. With some TLC and a bit of gardening knowledge (watch out Monty, we’ve been reading up!!!) they've flourished and their amazing colours speak for themselves.
Whilst we’re still a long way from calling ourselves experts in plant care, we do know a thing about brands and how best to tend them if they're struggling. Like plants, brands needs regular TLC. Leave them to their own devices and they can wither a little!
The past months have shifted markets hugely. Many businesses are now needing to work hard to sell themselves again and to redefine their objectives, whilst watching costs. As a small design agency, we offer cost-effective brand and design services so that you get all the experience of the big agencies but with the costs of a small one.
If your brand is pot bound and you’d like to put some new colour into your business, speak with us!
'Just need a logo'?
We get asked all the time to design logos for businesses. Often, the client comes to us saying that they 'just need a logo'. Whilst we can and do design a logo for them, we also always try to help clients look at the bigger picture. Creating a whole brand image will say much more about you and your business than a logo in isolation will. However fantastic your logo is, if you don't make it part of selling your overall brand you might as well use clip art.
Our work for The Tree Council captures this perfectly – no more so than on its stationery. Here, our design combines a simple but thoughtful logo, memorable tagline and interesting imagery. If you see their business cards, letter heads, event banners, etc., etc., they are instantly recognisable as belonging to The Tree Council. It builds customer awareness, as well as that all-important trust. Even the smallest business can benefit from getting their branding basics right and stand out alongside branding behemoths like Coca-Cola! From a huge billboard advert to the back of a business card, it all matters.
Next time you 'just need a logo', do consider the bigger picture and how it can make your brand really sing out. It’s a guaranteed way to get potential customers to notice you and remember what you do.
Need some help? Contact us!
